Customer Relations – alle Bücher und CDs

Bernhard Swoboda, Hanna Schramm-Klein
Käuferverhalten

Das Verständnis des Käuferverhaltens ("Customer Insights") steht traditionell im Zentrum aller Marketingüberlegungen und dient als Grundlage, um Kunden zu beeinflussen und Kundenbeziehungen zu gestalten -…

Erscheint bald

Buch

Mi Meurer
Social Robot Experience

Service-Roboter halten zunehmend Einzug in die Lebenswelt der Konsumenten und unterstützen diese bei ihren Alltagstätigkeiten. Dadurch verändern sie auch die sog. Customer Experience (CE) der Konsumenten.…

lieferbar ab 20.1.2025.

Buch

EUR 79,99*

Kerstin Sayer
Customer Success Management im Kontext der Anbieterintegration

Neue digitale Zugänge zum Kunden und eine zunehmende Beziehungsorientierung sowie kürzere Beziehungszyklen durch mehr Dynamik und Flexibilität auf dem Markt leiten in B2B-Unternehmen einen Perspektivwechs…

lieferbar ab 27.1.2025.

Buch

EUR 79,99*

Melanie Stehr
Kommunikationsmuster in B2B Customer Journeys

Neue Kommunikationstechnologien sowie die gesteigerte Verfügbarkeit von Informationen verändern laufend das Spektrum der Informationsmöglichkeiten in organisationalen Beschaffungsprozessen. Vor diesem Hin…

lieferbar ab 16.1.2025.

Buch

EUR 79,99*

Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti
Customer Success Management - Kundenerfolg als Geschäftsstrategie

Ende 2024 gaben fast 250.000 Personen auf LinkedIn an, eine Position als Customer Success Manager zu bekleiden. Customer Success Management (CSM) ist somit die am schnellsten wachsende Unternehmensfunktio…

lieferbar ab 30.12.2024.

Buch

EUR 54,99*

Anne Cordts
Sales Automation

Dieses Buch befasst sich mit den Auswirkungen zunehmender Automatisierung im Vertrieb. Als Konsequenz von Automatisierung nimmt die persönliche Interaktion zwischen Mitarbeiter und Kunde ab, sodass der Ve…

lieferbar ab 27.1.2025.

Buch

EUR 69,99*

Thomas Inman
Ancient faiths and modern: a dissertation upon worships, legends and divinities in Central and Western Asia, Europe, and elsewhere, before the Christian era: showing their relations to religious customs as they now exist

Reprint of the original, first published in 1876. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 99,90*

Thomas Inman
Ancient faiths and modern: a dissertation upon worships, legends and divinities in Central and Western Asia, Europe, and elsewhere, before the Christian era: showing their relations to religious customs as they now exist

Reprint of the original, first published in 1876. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 79,90*

Ross Smith, Mayte Cubino, Emily McKeon
The AI Revolution in Customer Service and Support

In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success. The AI Revol…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 45,36*

Liz Kao, Jon Paz
Salesforce For Dummies

Your easy-to-follow guide to the world's leading cloud-based CRM software Salesforce gives your business an edge in tracking relationships and managing sales, marketing, customer service, and support oper…

sofort lieferbar

Buch

EUR 28,71*

Eric Yaverbaum
Public Relations for Dummies

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a bi…

lieferbar ab 19.2.2025.

Buch

EUR 25,43*

Craig Legrande, Venky Lakshminarayanan
Ai-Driven Value Management

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer S…

lieferbar ab 9.1.2025.

Buch

EUR 36,39*

Martin Kihn, Andrea Chen Lin
Customer 360

Praise for CUSTOMER 360 "Customer 360 stands out in a crowded conversation by showing businesses how they can use complex new technologies to give customers the better experiences they want and to unlock …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,91*

John Goodman
Strategic Customer Service

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M…

lieferbar ab 17.12.2024.

Buch

EUR 22,34*

Mayo Oshin, Nuno Campos
Learning Langchain

If you're looking to build a production-ready AI application that enables users to "chat" with your company's private data, then you'll need to master LangChain--a premier AI development framework used by…

lieferbar ab 29.4.2025.

Buch

EUR 81,75*

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.

Buch

EUR 167,34*

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,91*

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,91*

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,91*

Ryan O'Sullivan
Building B2B Relationships

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

lieferbar ab 31.12.2024.

Buch

EUR 51,15*

Customer Relations – alle Bücher und CDs

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